AppleTV

As the MLS Season Pass experience on Apple TV+ continues to expand and include original, exclusive content from clubs in the league, a simple way to group and index types of content was needed. A visual tab system combines the club’s initials and a descriptive term to help users navigate video on demand.

appleTV1.png
AppleTV3.png
AppleTV4.png

Brand Voice

Part of a larger content design effort for Apple TV, this audit maps the history of Apple’s product naming conventions and defines the distinctive brand voices that have evolved over the years.